The Play Of The Day

09-15-99 07:45 EST>

Good Morning Stock Fans!

Today's Play of The Day is: Ticket Master Online City Search (NASDAQ:TMCS)

About Ticketmaster Online-CitySearch (NASDAQ:TMCS)

Ticketmaster Online-CitySearch, Inc. (NASDAQ:TMCS) is a leading provider of practical tools for living that help make the Internet an indispensable part of people's everyday lives. The TMCS family of Web sites includes CitySearch local city guides (www.citysearch.com), Ticketmaster Online (www.ticketmaster.com), CityAuction (www.cityauction.com), Match.Com (www.match.com), One & Only Network (www.oneandonly.com) and LiveDaily (www.livedaily.com).

(NASDAQ:TMCS) on August 16, 1999, was as high as $30.00 dollars a share. Until this past Friday, September 10, 1999, (NASDAQ:TMCS) had sold down on LESS VOLUME with average 30 day volume of 553,000 as (NASDAQ:TMCS) closed on September 9, 1999, at $23.75 with volume of only 357,000 shares.

However. between this past Friday, September 10, 1999, and yesterday September 14, 1999, (NASDAQ:TMCS) has averaged daily volume of an amazing 1.75 million shares. On this out break of Volume (NASDAQ:TMCS) has gone as low as $22.8750 its low yesterday September 14, 1999, before it would close at $23.25 dollars a share.

I like (NASDAQ:TMCS) at current levels because it looks as if it has shaken out many investors holding shares longer term over the last 3 days as the VOLUME has increased by over 2 fold taken shares of (NASDAQ:TMCS) to what looks to me to a bottom of $22.8750 that it hit yesterday as it traded less volume then it had yesterday then the previous 2 days average volume of over 2.2 million shares. With yesterdays volume being much less then that only 777,200 shares (NASDAQ:TMCS) certainly looks to me if it has indeed hit its bottom representing a perfect buying opportunity.

Furthermore, (NASDAQ:TMCS) has little downside risk at current levels as it 52 week low reached over 6 months ago of $21.56 is less then $2.00 lower then where shares of (NASDAQ:TMCS) closed yesterday September 14, 1999, at $23.25 a share.

Taking all this information into account I find that at current price levels (NASDAQ:TMCS) is oversold and with that in mind and so close to it 52 week low of $21.56 the reward outweighs the risk today on shares of (NASDAQ:TMCS) today. I like this stock to go up form here as it finds it way back up to the 30.00 price range where it was only $30.00 trading days ago.

"Swing Trade!"
KEY INDICATORS:
Buy Area: $22.8750 - $23.50
Sell Stop: $21.43750
TARGET: $28.25-$30.00 (3 days to 3 weeks)

"RUN THE OPTIONS!"
Another great way to play this one is to buy the October 1999 $30.00 Option Calls on (NASDAQ:TMCS)
(Symbol:QMF-JF)

Have a great day!

More to come...

Stock Jock!

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